CASE STUDY- CY Partners
[/et_pb_text][et_pb_text _builder_version=”4.9.7″ custom_margin=”33px|||||” custom_padding=”5px||35px|||”]“They made everyone feel relaxed and the process enjoyable whilst still getting across the feel of our company on camera”
–Lisa Chatterjee, CY Partners
[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default”]The Project
[/et_pb_text][et_pb_divider color=”#a753e8″ divider_weight=”2px” _builder_version=”4.9.7″ _module_preset=”default” width=”11%” custom_margin=”-12px||||false|false”][/et_pb_divider][et_pb_text _builder_version=”4.9.7″ _module_preset=”default”]The gang at CY Partners approached us to help them create a promotional video to be used at an upcoming event. Although savvy in all things science, they stressed video was a new area for CY, and they may need some guidance.
It turns out they are naturals, but we’re always happy to help and explain through the process.
First, we need to get to know the company. It is important to get a feel for the people and culture of a business in order to provide unique content that brings out their best.
We set up a video call with Dan Younger and Probier Chatterjee, the two Managing Directors, as well as Lisa Chatterjee, their Writer in Residence. Together, they were able to give us an overview of who CY Partners are, what they do and what sets them apart from other recruitment firms.
After that, the pre-production could begin. The enthusiasm from CY was clear to see, and we very quickly had interviews, talking points and even shots arranged.
[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”35px|||||”]The Shoot
[/et_pb_text][et_pb_divider color=”#a753e8″ divider_weight=”2px” _builder_version=”4.9.7″ _module_preset=”default” width=”10%” custom_margin=”-12px||||false|false”][/et_pb_divider][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”||0px|||” min_height=”79.4px”]The biggest challenge for this project was finding enough b-roll. The majority of CY Partners’ work happens digitally, so we needed to find other ways to make it engaging.
[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ min_height=”20px”]Finding B-Roll
[/et_pb_text][et_pb_divider _builder_version=”4.9.7″ _module_preset=”default” color=”#a753e8″ hover_enabled=”0″ sticky_enabled=”0″ divider_weight=”2px” width=”12%” custom_margin=”-15px||||false|false”][/et_pb_divider][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”-15px|||||”]During pre-production we established that the focus needed to be on the team. We filmed lots of interactions, whether it was conversations, meetings, tea-runs or office basketball. The camera was set to film at 50 frames per second. This allows us to slow down the footage, giving it a cinematic effect whilst maintaining its smoothness of motion.
We also continuously recorded using a GoPro, which allowed us to speed up footage, giving a time-lapse effect. The GoPro was also used for some ‘behind-the-scenes’ shots during interviews. Again, giving us extra b-roll, but also capturing the lighter, human-side of CY Partners. This is something that is integral to their business.
Interviews were filmed with two cameras. A master shot, set up in a typical interview style, accompanied by a secondary moving camera. Cutting to this helps emphasise key points, drawing the viewer’s attention when necessary.
Mixing all of these elements together helped to keep the video engaging throughout.
[/et_pb_text][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”40px|||||”]Impactful Opening
[/et_pb_text][et_pb_divider _builder_version=”4.9.7″ _module_preset=”default” color=”#a753e8″ divider_weight=”2px” width=”17%” custom_margin=”-18px||||false|false” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_divider][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”-13px|||||”]The intro to the video is a 20-second montage featuring key words that describe CY Partners. These quick cuts and modern promotional style immediately grab the viewer’s attention, and portrays what the video is about in a short amount of time. It can also be used separately as its own short social media video.
Here at HT Media, we were all very pleased with the end result. Don’t just take our word for it though. Here is what Lisa Chatterjee, the Writer in Residence for CY Partners had to say;
[/et_pb_text][et_pb_testimonial author=”Lisa Chatterjee” job_title=”Writer in Residence” company_name=”CY Partners” portrait_url=”https://www.ht-media.com/wp-content/uploads/2022/01/Lisa-CY.jpg” quote_icon_color=”#a753e8″ quote_icon_background_color=”rgba(0,0,0,0)” portrait_width=”90px” _builder_version=”4.9.7″ author_text_color=”#000000″ position_text_color=”#000000″ company_text_color=”#000000″ background_color=”#ffffff” custom_margin=”65px|||||” custom_padding=”23px||7px|||”]“The process with ht media was great for novices to the video world like ourselves, they made everyone feel relaxed and the process enjoyable whilst still getting across the feel of our company on camera. Having spent well over 10 years working on recruiting scientists for industry without feeling the need to have a promotional video, it was an exciting experiment for CY to see if we could distill the essence of our team into less than 3 minutes. I think ht achieved that and a lot of fun was had doing it. We are friendly humans who like talking to people and helping them achieve their goals. Working with Dave the editor was great – we independently had the same ideas which was validation that both parties were aligned.”
[/et_pb_testimonial][et_pb_text _builder_version=”3.29.3″ custom_margin=”50px||-70px|||”]Watch the finished video and see for yourself:
[/et_pb_text][et_pb_video src=”https://vimeo.com/636966799″ _builder_version=”4.9.7″ custom_margin=”35px|||||” custom_padding=”0px|||||”][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″ min_height=”27px” custom_margin=”35px|||||”]
